Standing Up for Seniors: Manitoba Marks World Elder Abuse Awareness Day on June 15

On June 15, 2025, communities across the globe will observe World Elder Abuse Awareness Day (WEAAD), a United Nations–designated day that shines a spotlight on the mistreatment of older adults and promotes their rights, safety, and dignity.

Elder abuse can take many forms—including physical, emotional, financial, and sexual abuse, as well as neglect. It affects an estimated 8–10% of Canadian seniors each year. Warning signs may include unexplained injuries, changes in mood or behavior, and sudden withdrawal from social activities. WEAAD unites individuals, organizations, and governments in a shared commitment to end elder abuse and ensure that aging is experienced with respect and security.

In Manitoba, Prevent Elder Abuse Manitoba (PEAM) is a key partner in this effort. The organization works closely with senior serving community organizations, law enforcement,  service providers, and the public to raise awareness, deliver education, and offer resources that help protect and empower older adults.

How Manitobans Can Support WEAAD 2025

There are several ways individuals and organizations can take part in WEAAD this year:

• Join the National Virtual Event: Participate in the national WEAAD event on June 11, 2025, from 12:00 to 1:30 p.m. This virtual gathering is open to people of all ages. Register online here.
• Wear Purple on June 15: Show your support by wearing purple—the official color of WEAAD. Share your photos on social media using the hashtag #WEAAD2025.
• Host or Attend Educational Events: Consider organizing or attending a workshop, webinar, or presentation about elder abuse prevention. PEAM can provide speakers upon request. Contact PEAM.
• Share Resources: Help spread awareness by distributing brochures, posters, or links to online resources within your workplace, organization, or community.
• Advocate for Change: Encourage local officials to issue proclamations recognizing WEAAD and support policies that protect the rights of older adults.

PEAM’s Role in Elder Abuse Prevention

Prevent Elder Abuse Manitoba offers a variety of supports aimed at reducing elder abuse across the province. Their work includes:

• Training & Presentations: PEAM provides educational sessions for professionals, caregivers, and community members to help recognize and respond to elder abuse.
• Online Resource Hub: Their website, www.peam.ca, features a wealth of information including prevention tips, downloadable materials, and guidance on where to seek help.

By taking part in WEAAD and supporting the work of PEAM, Manitobans can contribute to building a community where older adults are valued, respected, and safe.

To learn more, access resources, or request a presentation, contact PEAM here. Together, we can help end elder abuse and promote dignity for all older adults.